Friday, August 14, 2020

FW17 Guo Pei & Caroline Scheufele

On July 2, 2017, at the prestigious hotel Salomon de Rothschild in Paris, Guo Pei presented her fourth Couture Collection, this time in collaboration with Caroline Scheufele, Co-President and
Artistic Director of Chopard.

Guo Pei & Caroline ScheufeleAn homage to Haute Couture is the theme of this season, and more specifically, the grand era of Haute Couture, which was not so long ago yet seems increasingly foreign in this day and age.  Guo Pei created 43 looks in the most sincere reverence to the remaining innocence of that age. Industrialization and fast fashion took us away from the most beautiful crafts of that elegant, visually centered era. Pei’s designs, stripped of exaggeration and with less affectation, combine the most delicate processes and classic lines, bringing out the purest beauty of the craft.

“For long, I have been using my designs and my work to express my feelings, my dreams, and speak from my heart. This season, I decided to just focus on the clothing itself,” says Guo Pei.

Embroidery and beading combined with sophisticated craftsmanship are Guo Pei’s signature three-dimensional embroideries combined with delicate ornaments enhance the rhythmical image of the collection and also a vivid feminine charm.


For this collection, Guo Pei has been working hand in hand with Caroline Scheufele, Co-President and Artistic Director of Chopard, in order to present their ideal vision of Couture and High Jewelry. Since their first meeting in Paris in 2015, an immediate friendship was born. Their common artistic taste as well as the pursuit of beauty and ultimate design and craftsmanship, led them to imagine a four-hand collaboration.

In this synchronized design process, they successfully completed a blend of Chinese and Western cultures and aesthetics as well as the perfect fusion between fashion and jewelry. Guided by prolific creativity, a tireless quest for perfection and an aspiration towards the sublime, Caroline Scheufele has given rise to a vast and opulent collection of High Jewellery themed around a dreamy vision of Asia.

“Through a joint runway show with Guo Pei, an innovative and promising form of feminine solidarity is expressed: women are never as strong as when they combine their talents” says Caroline Scheufele.

Here are some highlights from the collection, many of which are fitting for both the stage and perhaps also the parterre.

Guo Pei FW17 Haute Couture. Fall 2017 Couture.
Photo: Marcus Tondo /





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